This is what SWEL exported xml looks like:
The reference manual image block is written as placeholder <__image__ type="string">Beasts.jpg</__image__> which I can manually patternmatch-replace to correct format after the export
Code:<?xml version="1.0" encoding="iso-8859-1"?>
<root version="3.3" release="4.6|CoreRPG:3">
<image>
<beasts>
<image type="image">
<bitmap>Beasts.jpg</bitmap>
</image>
<name type="string">Beasts</name>
</beasts>
</image>
<library static="true">
<mysettingbook>
<entries>
<chapter_00001_mysettingbook>
<librarylink type="windowreference">
<class>reference_manual</class>
<recordname>reference.manual</recordname>
</librarylink>
<name type="string">My setting book</name>
</chapter_00001_mysettingbook>
</entries>
<name type="string">My Setting Book</name>
</mysettingbook>
</library>
<reference>
<manual static="true">
<chapters>
<chapter_00001>
<name type="string">Setting</name>
<subchapters>
<subchapter_00001>
<name type="string">The World</name>
<refpages>
<refpage_00001>
<blocks>
<block_001>
<__image__ type="string">Beasts.jpg</__image__>
<align type="string">left,right</align>
<blocktype type="string">image</blocktype>
<caption type="string">Beast</caption>
<size type="string">180,271</size>
<text type="formattedtext">
<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam gravida diam a vulputate feugiat. Duis sit amet viverra elit, et posuere felis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aenean aliquet eros id erat consequat, id dictum felis condimentum. In hac habitasse platea dictumst. Aliquam porta elementum erat.</p>
<p>Nunc at gravida tortor. Pellentesque malesuada, lacus quis viverra tincidunt, leo enim condimentum elit, quis posuere lectus arcu id diam. Etiam consectetur eros at leo pellentesque ultricies. Quisque metus massa, fringilla id imperdiet et, rhoncus sit amet risus.</p>
<p>Mauris aliquam maximus ipsum, ac tincidunt ante lobortis et. Aliquam erat volutpat.</p>
</text>
</block_001>
</blocks>
<keywords type="string">lorem ipsum dolor sit amet consectetur adipiscing elit nullam gravida diam a vulputate feugiat duis viverra et posuere felis pellentesque habitant morbi tristique senectus netus malesuada fames ac turpis egestas aenean aliquet eros id erat consequat dictum condimentum in hac habitasse platea dictumst aliquam porta elementum nunc at tortor lacus quis tincidunt leo enim lectus arcu etiam ultricies quisque metus massa fringilla imperdiet rhoncus risus mauris maximus ante lobortis volutpat</keywords>
<listlink type="windowreference">
<class>reference_manualtextwide</class>
<recordname>..</recordname>
</listlink>
<name type="string">Beasts</name>
</refpage_00001>
</refpages>
</subchapter_00001>
</subchapters>
</chapter_00001>
</chapters>
</manual>
</reference>
</root>