I remember one year, at Origins, having a late night BS session that included some people from WotC. This was back in the 3.5 days, IIRC. One of them told a story that illustrates the difference between WotC and Hasbro philosophy. He said that a pre-order sale for an upcoming book had just finished and they were looking to get like 35,000-40,000 pre-orders. They ended up with like 70,000 pre-orders and he was ecstatic about it, and went to his new Hasbro boss with the good news. His boss' response was something like "If we aren't going to sell a million copies, why are we even bothering to produce it?"