This has been a good discussion. I think FG might be better off with several types of floating licenses. This is because there are really two very different ways these licenses are going to be used:
1) The "Demo" Floating License: This is a license which would be used at a Con or to actually demo the software in a real group. The characteristics of a "demo" license is it’s only needed for a few days and tends to benefit Smiteworks USA as a marketing tool and doesn’t hurt the sales of other licences. This license could be very cheap (or even free in some cases like at a Con) and for a very limited time. You could offer a small discount to someone who uses a demo license and upgrades to a lite or full version.
2) The “Traditional” Floating License: This license shifts the cost burden from a player to the GM and in return gives the GM the ability to easily recruit, add and change players. It competes directly with the lite version and would have some impact on new lite license sales (the most commonly sold license). The pricing should probably somewhere between the full and lite licenses.
